Cute by Day.Magical by Night.

Glow-in-dark roasting sticks, the iconic Keepzie caddy, and a whole lineup of s'more characters — designed to make every campfire night cuter, messier, and more magical.

Shop Now

Meet the S'mores Family

GLOW

Glowzies

Glow-in-the-dark roasting sticks that light up campfire nights

GLOW

Keepzie

Glow-in-the-Dark S'mores Cooler Caddy with Organizer Tray

Cardzies

S'mores playing cards - S'mores Trivia, Challenges & What ifs

Stickies

Adorable s'mores character stickers to decorate gear and gifts

our story

It Started Around the Fire

Like many families, some of our favorite memories were made around a campfire, where we laughed, shared stories, and made s'mores together.

Those moments inspired us to create The S'mores Company. What started as a love for camping, campfires, and s'mores grew into a collection of products designed to help families enjoy more of the moments that matter most.

Along the way, those products developed personalities of their own. Inspired by the joy of gathering with family and friends around the fire, they became the campfire companions families know and love today.

Together, they are on a mission to bring more fun, more laughter, and more memorable moments to families, one s'more at a time.

Our Story