Cute by Day.Magical by Night.

Glow-in-dark roasting sticks, the iconic Keepzie caddy, and a whole lineup of s'more characters — designed to make every campfire night cuter, messier, and more magical.

Shop Glowzies

Meet the S'mores Family

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Glowzies

Glow-in-the-dark roasting sticks that light up campfire nights

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Keepzie

The iconic caddy that keeps your s'mores kit organized

Blazie

Portable tabletop campfire for roasting s'mores anywhere you go

Wipezies

Sticky-finger wet wipes for quick, mess-free s'mores cleanup

Cardzies

S'mores-themed playing cards for endless campfire family fun

Stickies

Adorable s'mores character stickers to decorate gear and gifts

our story

It Started Around the Fire

Like many families, some of our favorite memories were made around a campfire, where we laughed, shared stories, and made s'mores together.

Those moments inspired us to create The S'mores Company. What started as a love for camping, campfires, and s'mores grew into a collection of products designed to help families enjoy more of the moments that matter most.

Along the way, those products developed personalities of their own. Inspired by the joy of gathering with family and friends around the fire, they became the campfire companions families know and love today.

Together, they are on a mission to bring more fun, more laughter, and more memorable moments to families, one s'more at a time.

Our Story