Cute by Day.Magical by Night.

Glow-in-dark roasting sticks, the iconic Keepzie caddy, and a whole lineup of s'more characters — designed to make every campfire night cuter, messier, and more magical.

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Meet the S'mores Family

GLOW

Glowzies

Roasting sticks that literally glow in the dark, stretch out to keep little hands safe, and spin your marshmallow to golden perfection.

GLOW

Keepzie

The cutest cooler caddy ever made, glows at night, holds all your s'mores goodies, and collapses flat when the adventure's over.

Blazie

Your adorable little campfire buddy that fits in your hands and fills your night with real flickering flame, melty s'mores, and three hours of pure cozy magic.

Wipezies

Tiny soda-can cuties that clip to your bag and save the day when marshmallow gets everywhere (and it always does).

Cardzies

The deck that turns every s'mores night into a giggly, trivia-filled, "I-dare-you" adventure around the fire.

Stickies

Squishy, puffy little s'mores characters that bring campfire cuteness to anything you stick them on.

Our Story

It Started Around the Fire

Like many families, some of our favorite memories were made around a campfire, where we laughed, shared stories, and made s'mores together.

Those moments inspired us to create The S'mores Company. What started as a love for camping, campfires, and s'mores grew into a collection of products designed to help families enjoy more of the moments that matter most.

About Us